Innovating in a Global Crisis
Riding the Whirlwind of recession

Despite the global recession, or even because of it, leaders in every industry and in every part of the world need to move away from retrenchment towards a vision of sustained growth, with innovation as the primary route to that growht. Innovation needs to regain its central place in corporate life.

Much has been written about creativity and innovation, and there are plenty of books about corporate culture and innovation in organisations. Innovating in a Global Crisis brings all these ideas together. Fons Trompenaars and Charles Hampden-Turner brilliantly reconnect people, teams and organisations to create constant renewal of talent and motivation.

Drawing on the renowned THT cross-cultural database (over 80.000 records from over 100 countries), Innovating in a Global Crisis is a blueprint for creating a culture of high-octane creativity and innovation.

" Fons Trompenaars is the world authority on cross-cultural innovation. This book contains fantastic, practical advice from a global leader in the field."

Marshall Goldsmith
author of Wall Street Journal no.1 bestseller, What Got You Here Won't Get You There