Riding the Whirlwind

Fons Trompenaars, author of global business bestseller "Riding the Waves of Culture: Understanding Cultural Diversity in Business", delivers a dynamic new take on creativity and innovation.

A recent survey of global CEO's found that leaders in every industry and in every part of the world are emerging from a period of retrenchment and moving towards a vision of sustained growth, and that innovation is the preferred path to achieving that growth. Innovation has regained its central place in corporate life.

Much has been written about creativity and innovation. And there are plenty of books about corporate culture and innovation in organizations. What is lacking is a practical book that brings these ideas together."Riding the whirlwind" brilliantly reconnects people, teams and organizations to create constant renewal of talent and motivation.

This book has also been published in Dutch, "Creativiteit en innovatie". ISBN 978-90-468-0326-4.