This is our primary database in which we have captured cross-cultural data over a 20 year period and serves to explain the differences in meaning that individuals give to their interaction with other people, with time and their environment.
The source data contains the diagnosis of meaning clustered into our seven dimensional model of culture. Single or multiple queries can be constructed using a wide variety of variables. Other than the country variable, these include: gender, age range/generation, job function, business/industry sector etc.
As well as simply "describing" cultural differences, the conceptual framework originating from this database provides an underpinning of all our work and is fundamental to structuring the cultural knowledge and experiences of our participants.
The database contains:
- approximately 100,000 records
- more then 100 countries
- longitudinal data (shows cultural changes over 20 year period)
- has been subject to rigorous testing and statistical analysis for reliability incorporated into many of our software tools (e.g. the CCOL - cultural compass online)
This database serves to provide benchmark comparisons: e.g. individual versus country norms